Andamiro participated in PLAYX4 2025, one of Korea’s largest game exhibitions, held at KINTEX (Korea International Exhibition Center) from May 22 to 25, drawing strong attention with its innovative arcade offerings and community-driven rhythm game events.

At this year’s show, Andamiro presented a full-scale Redemption Game Experience Zone, simulating a real arcade operation system. Unlike past exhibitions, visitors could actually receive physical tickets from the machines, exchange them through ticket eaters, and redeem prizes at a prize booth—just like in real arcade venues. The realistic setup impressed many guests, including government officials from the Ministry of Culture, Sports and Tourism, Game Rating and Administration Committee, and Korea Creative Content Agency, who visited the booth on the opening day.

In partnership with Bandai Namco Korea, Andamiro also co-hosted a Taiko no Tatsujin experience event, drawing rhythm game fans of all ages.

The highlight of the weekend was the Pump It Up DOMINION tournament, held on May 25 at the PLAYX4 main stage. The three-hour main event featured top-tier players from across the country competing live in front of a passionate audience.

https://www.youtube.com/watch?v=iUwgoOH73PY

Additionally, visitors had the chance to try out the Pump It Up: Phoenix arcade version and preview the upcoming Pump It Up: RISE PC version, which is set to launch in Early Access on Steam this June.

PLAYX4 2025 was a great opportunity for Andamiro to connect with Korean arcade fans and showcase the immersive power of physical gaming experiences. We thank everyone who visited our booth and joined the fun!